OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

Continue reading →

“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

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“The Devil in the Details,” or Business Shredding Litigation

Paying as little taxes as possible and spending as little as possible on these goals is a completely understandable and natural desire for a merchant. Entrepreneurial businessmen come up with every second and try to implement a lot of schemes to minimize tax payments. Some of them can be realized with varying degrees of success, while others remain only “gymnastics for the mind” and do not live to the stage of implementation. Continue reading

“Dead season” in fitness – experience of overcoming the World Gym network

Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we don’t take ski resorts), summer is a season of mass demand, shortage of vacations and lack of vacation for employees, then for the fitness industry, summer is often a dead season, when it decreases as attendance at fitness clubs Continue reading

Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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How to create a queue on the opening day of a new coffee shop: Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions The disappointing trend…

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Contributions to FIUs for IP on a patent in 2018
In 2018, changes in the legislation affected the sphere of individual entrepreneurship. Contributions to the FIU under the patent system of taxation require each individual entrepreneur to pay, according to…

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How to protect the employer from claims of employees regarding the use of their photos for advertising purposes
Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples…

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