How HR can enhance corporate learning
Many companies arrange corporate training, but not everyone gets the result that was dreamed of. And the point is not always the negligence of a contractor who teaches somehow. Sometimes…

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“The Invisible Leader,” or Why Should Someone Follow You?
Dmitry Trepolsky gives advice to top managers on effective communication within the work team, gives examples of real situations Effective leadership is often identified with excellence. How justified is this…

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Who can work without online cash desks
Dmitry Boltunov talks in detail about the categories of entrepreneurs and types of entrepreneurial activities that are exempt from the mandatory use of online cash desks The exemption from the…

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medical clinic

How to increase sales using a matrix of products and scripts

Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts
Many business owners have often come across a situation where, after lengthy negotiations with a client, he simply turned around and left without buying a product or service, citing the high cost and something else. Continue reading

“Come to us to be treated …” – features of the promotion of medical services

Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to the legal regulation of issues in the field of medical services. Ekaterina Hindikainen, Product Owner of Rookee Service, talks about how to succeed in promoting medical sites for the benefit of people and without breaking the law Continue reading

Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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How to minimize risks in the digital transformation of your company
Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business Surveys show that among the problems that cause…

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Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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How to protect the employer from claims of employees regarding the use of their photos for advertising purposes
Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples…

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