“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

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“The Invisible Leader,” or Why Should Someone Follow You?
Dmitry Trepolsky gives advice to top managers on effective communication within the work team, gives examples of real situations Effective leadership is often identified with excellence. How justified is this…

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The humanistic revolution in management: what distinguishes winners
Dmitry Trepolsky describes the problem of low employee involvement in the work process and lists 8 trends that help to increase the level of labor productivity in the company Recent…

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habit of associating

Avoid “lack of money”, or How Vanya regulated finances in his company

Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may seem that everything is individual in every business, but in fact there are only two reasons:
Finances are mismanaged.
The company really earns little.
The first reason I often analyze in my articles. And in the second, Vanya will help us understand today. Meet me! Continue reading

How to create a queue on the opening day of a new coffee shop: Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions
The disappointing trend of the HoReCa market is observed: coffee houses opened without a clear business model quickly close, having been defeated at the start. To minimize such situations among Coffee Like franchisees, we use the algorithm to successfully launch a new point. Continue reading

5 Ways to Reduce Taxes Legally
Alexey Slyusarev shares five legal ways to optimize the tax burden of a business - from applying a tax break regime and selecting a profitable tax system, to dividing an…

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What business transactions may seem suspicious to the bank
In the past year, cases of blocking the settlement accounts of legal entities occur more and more often. Especially among companies related to small and medium-sized businesses. Alexey Fedorov, Deputy…

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How to minimize risks in the digital transformation of your company
Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business Surveys show that among the problems that cause…

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How to minimize risks in the digital transformation of your company
Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business Surveys show that among the problems that cause…

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