Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

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habit of associating

Avoid “lack of money”, or How Vanya regulated finances in his company

Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may seem that everything is individual in every business, but in fact there are only two reasons:
Finances are mismanaged.
The company really earns little.
The first reason I often analyze in my articles. And in the second, Vanya will help us understand today. Meet me! Continue reading

How to create a queue on the opening day of a new coffee shop: Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions
The disappointing trend of the HoReCa market is observed: coffee houses opened without a clear business model quickly close, having been defeated at the start. To minimize such situations among Coffee Like franchisees, we use the algorithm to successfully launch a new point. Continue reading

Independent work. How in the regions they solve the problem of a lack of IT specialists
Alexander Bochkin shares his experience in attracting young IT specialists in a small city, tells where to look for qualified personnel and how to learn how to adapt them in…

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How to beat off a raider attack using forensic PR
Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials…

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“Dead season” in fitness - experience of overcoming the World Gym network
Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers Business…

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11 director mistakes during interrogation in tax
Nikolai Gerasimov lists the main mistakes that the director of the company can make during interrogation at the Tax Inspectorate, talks about the possible consequences of these mistakes The interrogation…

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