How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

Continue reading →

“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

Continue reading →

11 director mistakes during interrogation in tax
Nikolai Gerasimov lists the main mistakes that the director of the company can make during interrogation at the Tax Inspectorate, talks about the possible consequences of these mistakes The interrogation…

Continue reading →

barter arrangements

Avoid “lack of money”, or How Vanya regulated finances in his company

Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may seem that everything is individual in every business, but in fact there are only two reasons:
Finances are mismanaged.
The company really earns little.
The first reason I often analyze in my articles. And in the second, Vanya will help us understand today. Meet me! Continue reading

Advice for a director who received a tax interrogation subpoena

Gleb Shevchenko gives advice to company directors on how to behave during interrogation at the tax office and on which aspects of the legislation to pay special attention to
The main mistake in the interrogation by both directors and ordinary employees is a lack of understanding of what is happening. Many citizens believe that the interrogation at the Inspectorate of the Federal Tax Service is a compulsory procedure, during which it is impossible to take an extra step, but this is not so. Continue reading

How to create a queue on the opening day of a new coffee shop: Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions
The disappointing trend of the HoReCa market is observed: coffee houses opened without a clear business model quickly close, having been defeated at the start. To minimize such situations among Coffee Like franchisees, we use the algorithm to successfully launch a new point. Continue reading

How to create value for your service or product at a speech
What is common between a woman and a sale? What secrets does the speaker hide from his listeners? And also about tailed agronomists and imposing experts who destroy their own…

...

Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

...

Who can work without online cash desks
Dmitry Boltunov talks in detail about the categories of entrepreneurs and types of entrepreneurial activities that are exempt from the mandatory use of online cash desks The exemption from the…

...

How to beat off a raider attack using forensic PR
Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials…

...