How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

Continue reading →

Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

Continue reading →

What threatens “business fragmentation”: consequences and risks
Sergey Bragin lists the main consequences of “business fragmentation” and explains how to avoid common mistakes All that is not forbidden is allowed - such a postulate has been enshrined…

Continue reading →

approaches promise

How to beat off a raider attack using forensic PR

Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials or judges. There is even such a bitter joke in business that our courts have turned into a sphere of commercial activity. Continue reading

OKR through Hero Travel Metaphor

At the initial explanation of what OKR is, sometimes I hear bewilderment – what is the advantage of setting goals for short periods, is this not a sign of shortsightedness. And what is the value of team planning and retrospectives, after all, everything is clear. Here is a goal for the year, for example, on revenue. A clear, understandable figure that is directly related to business value. Continue reading

“The auditor is coming to us!”, Or the reasons why the tax will come to the company with a check

The effectiveness of tax audits conducted by the tax inspectorate since 2011 has tripled from 33%! She almost became 100%. At the same time, the number of inspections decreased by 3.4 times. What is this talking about? If efficiency has increased, and the number has decreased, then the average cost of verification, the amount of additional charges increased. And according to the tax inspection, for field tax audits for 2018, the amount amounted to 24.8 million rubles from one enterprise. Continue reading

The humanistic revolution in management: what distinguishes winners
Dmitry Trepolsky describes the problem of low employee involvement in the work process and lists 8 trends that help to increase the level of labor productivity in the company Recent…

...

“Dead season” in fitness - experience of overcoming the World Gym network
Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers Business…

...

“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

...

Avoid “lack of money”, or How Vanya regulated finances in his company
Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may…

...