11 director mistakes during interrogation in tax
Nikolai Gerasimov lists the main mistakes that the director of the company can make during interrogation at the Tax Inspectorate, talks about the possible consequences of these mistakes The interrogation…

Continue reading →

How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

Continue reading →

Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

Continue reading →

trademark

How to protect the employer from claims of employees regarding the use of their photos for advertising purposes

Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples of statements
Article 152 of the Civil Code of the Russian Federation tells us that it is impossible to use and publish an image (photo or video) of a citizen without his consent. Continue reading

Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

...

“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

...

How to minimize risks in the digital transformation of your company
Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business Surveys show that among the problems that cause…

...

Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

...