How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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“The Invisible Leader,” or Why Should Someone Follow You?
Dmitry Trepolsky gives advice to top managers on effective communication within the work team, gives examples of real situations Effective leadership is often identified with excellence. How justified is this…

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How and why to get a residence permit in Luxembourg?
Anna Druz talks about the methods of obtaining a residence permit in Luxembourg, describes the advantages and opportunities that he can offer an entrepreneur The international consulting company Mercer, known…

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How to protect the employer from claims of employees regarding the use of their photos for advertising purposes

Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples of statements
Article 152 of the Civil Code of the Russian Federation tells us that it is impossible to use and publish an image (photo or video) of a citizen without his consent. Continue reading

The boutique business is dead, the future is for blue-collar projects
We will forget about excess profits, we will begin to learn how to optimize expenses, we will pay taxes completely, we will stop dreaming of getting rich at mining and…

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Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for the development of small business in Russia, within the framework of which today it is possible to build an effective business: from various…

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