OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

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sensational

Called for interrogation to the tax: go or not?

Andrei Shvetsov explains what to do if you or your employees were summoned for questioning by the tax office: is it worth going or sending a representative and is it mandatory to give evidence
So, you have been summoned to the tax office for questioning or for any explanation. This phenomenon is quite frequent, this procedure is the most popular and important for the tax inspectorate in the process of implementing tax control measures, and more simply, for collecting information both for an ongoing tax audit and for a possible future. Continue reading

How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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“The Devil in the Details,” or Business Shredding Litigation
Paying as little taxes as possible and spending as little as possible on these goals is a completely understandable and natural desire for a merchant. Entrepreneurial businessmen come up with…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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