Avoid “lack of money”, or How Vanya regulated finances in his company
Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may…

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Company self-employment - benefits and risks
Nadezhda Golub lists the main risks and benefits for the organization from working with self-employed, describes the interaction procedure and legislative framework In 2019, from January 1, a tax experiment…

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How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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scripts

How to increase sales using a matrix of products and scripts

Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts
Many business owners have often come across a situation where, after lengthy negotiations with a client, he simply turned around and left without buying a product or service, citing the high cost and something else. Continue reading

OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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“The Invisible Leader,” or Why Should Someone Follow You?
Dmitry Trepolsky gives advice to top managers on effective communication within the work team, gives examples of real situations Effective leadership is often identified with excellence. How justified is this…

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“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

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“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

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