How to protect the employer from claims of employees regarding the use of their photos for advertising purposes
Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples…

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Company self-employment - benefits and risks
Nadezhda Golub lists the main risks and benefits for the organization from working with self-employed, describes the interaction procedure and legislative framework In 2019, from January 1, a tax experiment…

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How to beat off a raider attack using forensic PR
Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials…

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scripts

How to increase sales using a matrix of products and scripts

Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts
Many business owners have often come across a situation where, after lengthy negotiations with a client, he simply turned around and left without buying a product or service, citing the high cost and something else. Continue reading

How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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Company self-employment - benefits and risks
Nadezhda Golub lists the main risks and benefits for the organization from working with self-employed, describes the interaction procedure and legislative framework In 2019, from January 1, a tax experiment…

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What business transactions may seem suspicious to the bank
In the past year, cases of blocking the settlement accounts of legal entities occur more and more often. Especially among companies related to small and medium-sized businesses. Alexey Fedorov, Deputy…

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