How to create value for your service or product at a speech
What is common between a woman and a sale? What secrets does the speaker hide from his listeners? And also about tailed agronomists and imposing experts who destroy their own…

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11 director mistakes during interrogation in tax
Nikolai Gerasimov lists the main mistakes that the director of the company can make during interrogation at the Tax Inspectorate, talks about the possible consequences of these mistakes The interrogation…

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Contributions to FIUs for IP on a patent in 2018
In 2018, changes in the legislation affected the sphere of individual entrepreneurship. Contributions to the FIU under the patent system of taxation require each individual entrepreneur to pay, according to…

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scripts

How to increase sales using a matrix of products and scripts

Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts
Many business owners have often come across a situation where, after lengthy negotiations with a client, he simply turned around and left without buying a product or service, citing the high cost and something else. Continue reading

“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

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What business transactions may seem suspicious to the bank
In the past year, cases of blocking the settlement accounts of legal entities occur more and more often. Especially among companies related to small and medium-sized businesses. Alexey Fedorov, Deputy…

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Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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The humanistic revolution in management: what distinguishes winners
Dmitry Trepolsky describes the problem of low employee involvement in the work process and lists 8 trends that help to increase the level of labor productivity in the company Recent…

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