Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

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Advice for a director who received a tax interrogation subpoena
Gleb Shevchenko gives advice to company directors on how to behave during interrogation at the tax office and on which aspects of the legislation to pay special attention to The…

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How to increase sales using a matrix of products and scripts

Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts
Many business owners have often come across a situation where, after lengthy negotiations with a client, he simply turned around and left without buying a product or service, citing the high cost and something else. Continue reading

OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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“Dead season” in fitness - experience of overcoming the World Gym network
Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers Business…

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Company self-employment - benefits and risks
Nadezhda Golub lists the main risks and benefits for the organization from working with self-employed, describes the interaction procedure and legislative framework In 2019, from January 1, a tax experiment…

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How HR can enhance corporate learning
Many companies arrange corporate training, but not everyone gets the result that was dreamed of. And the point is not always the negligence of a contractor who teaches somehow. Sometimes…

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