How to beat off a raider attack using forensic PR
Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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How to minimize risks in the digital transformation of your company
Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business Surveys show that among the problems that cause…

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How to increase sales using a matrix of products and scripts

Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts
Many business owners have often come across a situation where, after lengthy negotiations with a client, he simply turned around and left without buying a product or service, citing the high cost and something else. Continue reading

From scratch: how we pulled the company to compliance with the law on personal
Nikita Eremenko shares her professional experience and explains how to bring the company’s work on collecting personal data on the Internet into compliance with the law 2017 added a headache…

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OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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