business fragmentation
Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

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Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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From scratch: how we pulled the company to compliance with the law on personal

Nikita Eremenko shares her professional experience and explains how to bring the company’s work on collecting personal data on the Internet into compliance with the law
2017 added a headache to everyone who works with personal data. The changes also affected us – a small St. Petersburg company that delivers ready-made dinners. I’ll tell you how in two weeks we were insured against the punishment of the state. Continue reading →

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Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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Stop list for the head: 10 "not" that can ruin the company
Corporate culture is like a healthy lifestyle: everyone recognizes its value, but few follow it. Meanwhile, your success in the market largely depends on your team. This is especially true…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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