Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

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“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

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How to withdraw money from the settlement account of IP: bank explanations
Opening an IP and doing business using this legal form does not require special preparation from the entrepreneur, however, the withdrawal of profits and cash withdrawals can cause problems for…

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process

How to minimize risks in the digital transformation of your company

Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business
Surveys show that among the problems that cause the greatest concern of managers, a special place is occupied by the risks associated with digital transformation. According to Forbes, 70% of digital initiatives do not achieve their goals. Continue reading

Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

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OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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Advice for a director who received a tax interrogation subpoena
Gleb Shevchenko gives advice to company directors on how to behave during interrogation at the tax office and on which aspects of the legislation to pay special attention to The…

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