Licensing issues for certain types of services: massage rooms, salt caves and brain machines
Juliana Osina understands the issue of compulsory licensing of such types of services as massage and spa massage, mind machines, salt caves, explains which of them can be attributed to…

Continue reading →

“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

Continue reading →

Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

Continue reading →

network

The humanistic revolution in management: what distinguishes winners

Dmitry Trepolsky describes the problem of low employee involvement in the work process and lists 8 trends that help to increase the level of labor productivity in the company
Recent Gallup data points to an “epidemic” of indifference in organizations from virtually the entire world. Two out of three employees demonstrate a practically zero level of engagement, which (respectively) translates into low productivity. Continue reading

How to create a queue on the opening day of a new coffee shop: Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions
The disappointing trend of the HoReCa market is observed: coffee houses opened without a clear business model quickly close, having been defeated at the start. To minimize such situations among Coffee Like franchisees, we use the algorithm to successfully launch a new point. Continue reading

Bankruptcy Prosecution Risks
Ilya Sazonov lists the crimes that could be committed during the bankruptcy procedure and describes the possible risks of criminal prosecution for entrepreneurs The bankruptcy procedure itself is completely legal;…

...

From scratch: how we pulled the company to compliance with the law on personal
Nikita Eremenko shares her professional experience and explains how to bring the company’s work on collecting personal data on the Internet into compliance with the law 2017 added a headache…

...

“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

...

Life on the plane: Alexei Kasimov on how to plan a business trip and effectively use working time away from the office
In 2018 alone, Alexei Kasimov, Operations Director of Polymer Isolation, spent 153 days on business trips. Each month, he leaves Moscow several times to meet with partners or check the…

...