“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

Continue reading →

Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

Continue reading →

How to choose a cashier for an online store
Nikolay Nikolaev tells how entrepreneurs on various taxation systems choose the right cash desk for their online store Starting July 1, 2017, every entrepreneur who accepts payments online must fiscalize…

Continue reading →

network

The humanistic revolution in management: what distinguishes winners

Dmitry Trepolsky describes the problem of low employee involvement in the work process and lists 8 trends that help to increase the level of labor productivity in the company
Recent Gallup data points to an “epidemic” of indifference in organizations from virtually the entire world. Two out of three employees demonstrate a practically zero level of engagement, which (respectively) translates into low productivity. Continue reading

How to create a queue on the opening day of a new coffee shop: Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions
The disappointing trend of the HoReCa market is observed: coffee houses opened without a clear business model quickly close, having been defeated at the start. To minimize such situations among Coffee Like franchisees, we use the algorithm to successfully launch a new point. Continue reading

How to turn employees into internal entrepreneurs
Sergey Bragin gives business leaders tips on how to unlock the potential of employees and help them develop the capabilities of an internal entrepreneur for the benefit of their company…

...

How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

...

The first 100 days of the leader. Walkthrough Recommendations
To successfully complete the initial period of work (the first 100 days) of the head in a new position, we give a number of recommendations. 1. Accept business. If a…

...

Slogans, slogans, words for your business training
I bring to the attention of the public who wants to earn rubles, their rhymed strings used at different times. Indeed, for the sake of the red words, customers rush…

...