Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most…

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How to create a queue on the opening day of a new coffee shop: Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions The disappointing trend…

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How to beat off a raider attack using forensic PR
Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials…

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managers

Avoid “lack of money”, or How Vanya regulated finances in his company

Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may seem that everything is individual in every business, but in fact there are only two reasons:
Finances are mismanaged.
The company really earns little.
The first reason I often analyze in my articles. And in the second, Vanya will help us understand today. Meet me! Continue reading

What threatens “business fragmentation”: consequences and risks
Sergey Bragin lists the main consequences of “business fragmentation” and explains how to avoid common mistakes All that is not forbidden is allowed - such a postulate has been enshrined…

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How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

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Independent work. How in the regions they solve the problem of a lack of IT specialists
Alexander Bochkin shares his experience in attracting young IT specialists in a small city, tells where to look for qualified personnel and how to learn how to adapt them in…

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Contributions to FIUs for IP on a patent in 2018
In 2018, changes in the legislation affected the sphere of individual entrepreneurship. Contributions to the FIU under the patent system of taxation require each individual entrepreneur to pay, according to…

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