“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

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How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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Who can work without online cash desks
Dmitry Boltunov talks in detail about the categories of entrepreneurs and types of entrepreneurial activities that are exempt from the mandatory use of online cash desks The exemption from the…

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information

How to capture a leader in captivity of eternal love

Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel”
Want to capture the leader in eternal slavery? A captive of eternal love?
I present only five rules, the application of which is guaranteed to lead to such a result. One “but” – reverse decoding is impossible. From now on, your leader will love you forever. Continue reading

Four steps to take when acquiring know-how rights

Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side – those who acquire the rights to use someone else’s intellectual property. How do they protect their interests? Specialist of the consulting company UKEY Nadezhda Pronina gives four recommendations Continue reading

From scratch: how we pulled the company to compliance with the law on personal

Nikita Eremenko shares her professional experience and explains how to bring the company’s work on collecting personal data on the Internet into compliance with the law
2017 added a headache to everyone who works with personal data. The changes also affected us – a small St. Petersburg company that delivers ready-made dinners. I’ll tell you how in two weeks we were insured against the punishment of the state. Continue reading

The first 100 days of the leader. Walkthrough Recommendations
To successfully complete the initial period of work (the first 100 days) of the head in a new position, we give a number of recommendations. 1. Accept business. If a…

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How to choose a cashier for an online store
Nikolay Nikolaev tells how entrepreneurs on various taxation systems choose the right cash desk for their online store Starting July 1, 2017, every entrepreneur who accepts payments online must fiscalize…

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Contributions to FIUs for IP on a patent in 2018
In 2018, changes in the legislation affected the sphere of individual entrepreneurship. Contributions to the FIU under the patent system of taxation require each individual entrepreneur to pay, according to…

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How to create value for your service or product at a speech
What is common between a woman and a sale? What secrets does the speaker hide from his listeners? And also about tailed agronomists and imposing experts who destroy their own…

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