“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for the development of small business in Russia, within the framework of which today it is possible to build an effective business: from various…

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The boutique business is dead, the future is for blue-collar projects
We will forget about excess profits, we will begin to learn how to optimize expenses, we will pay taxes completely, we will stop dreaming of getting rich at mining and…

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How to minimize risks in the digital transformation of your company

Dmitry Trepolsky gives company managers 5 recommendations that will help promptly and without unnecessary problems to introduce new digital technologies in business
Surveys show that among the problems that cause the greatest concern of managers, a special place is occupied by the risks associated with digital transformation. According to Forbes, 70% of digital initiatives do not achieve their goals. Continue reading

The first 100 days of the leader. Walkthrough Recommendations
To successfully complete the initial period of work (the first 100 days) of the head in a new position, we give a number of recommendations. 1. Accept business. If a…

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How to protect the employer from claims of employees regarding the use of their photos for advertising purposes
Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples…

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How to beat off a raider attack using forensic PR
Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials…

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Stop list for the head: 10 "not" that can ruin the company
Corporate culture is like a healthy lifestyle: everyone recognizes its value, but few follow it. Meanwhile, your success in the market largely depends on your team. This is especially true…

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