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“Dead season” in fitness – experience of overcoming the World Gym network
Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we don’t take ski resorts), summer is a season of mass demand, shortage of vacations and lack of vacation for employees, then for the fitness industry, summer is often a dead season, when it decreases as attendance at fitness clubs Continue reading
Why should the client choose you !? 12 vectors of competitiveness
Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business – the ability of a business to attract and retain a customer. The same questions can also be asked about your product or service: why, from a variety of options, will the client choose your product, buy it, or order your particular service? Continue reading
