Police check: practical advice of a lawyer for protecting a business
In 2018, 109,500 economic crime cases were opened. 49,500 of them reached the court. Although the total number of criminal cases has decreased compared to 2017, the category of economic…

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What threatens “business fragmentation”: consequences and risks
Sergey Bragin lists the main consequences of “business fragmentation” and explains how to avoid common mistakes All that is not forbidden is allowed - such a postulate has been enshrined…

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How to create a queue on the opening day of a new coffee shop: Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions The disappointing trend…

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“Dead season” in fitness – experience of overcoming the World Gym network

Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we don’t take ski resorts), summer is a season of mass demand, shortage of vacations and lack of vacation for employees, then for the fitness industry, summer is often a dead season, when it decreases as attendance at fitness clubs Continue reading

Why should the client choose you !? 12 vectors of competitiveness

Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business – the ability of a business to attract and retain a customer. The same questions can also be asked about your product or service: why, from a variety of options, will the client choose your product, buy it, or order your particular service? Continue reading

How to create value for your service or product at a speech
What is common between a woman and a sale? What secrets does the speaker hide from his listeners? And also about tailed agronomists and imposing experts who destroy their own…

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How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

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Company self-employment - benefits and risks
Nadezhda Golub lists the main risks and benefits for the organization from working with self-employed, describes the interaction procedure and legislative framework In 2019, from January 1, a tax experiment…

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How HR can enhance corporate learning
Many companies arrange corporate training, but not everyone gets the result that was dreamed of. And the point is not always the negligence of a contractor who teaches somehow. Sometimes…

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