How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

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How to turn employees into internal entrepreneurs
Sergey Bragin gives business leaders tips on how to unlock the potential of employees and help them develop the capabilities of an internal entrepreneur for the benefit of their company…

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5 Ways to Reduce Taxes Legally
Alexey Slyusarev shares five legal ways to optimize the tax burden of a business - from applying a tax break regime and selecting a profitable tax system, to dividing an…

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“Dead season” in fitness – experience of overcoming the World Gym network

Olga Kiseleva tells how the fitness center can overcome the season of the “dead season”, explains where to look for ideas and why you should not abuse “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we don’t take ski resorts), summer is a season of mass demand, shortage of vacations and lack of vacation for employees, then for the fitness industry, summer is often a dead season, when it decreases as attendance at fitness clubs Continue reading

Why should the client choose you !? 12 vectors of competitiveness

Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business – the ability of a business to attract and retain a customer. The same questions can also be asked about your product or service: why, from a variety of options, will the client choose your product, buy it, or order your particular service? Continue reading

The boutique business is dead, the future is for blue-collar projects
We will forget about excess profits, we will begin to learn how to optimize expenses, we will pay taxes completely, we will stop dreaming of getting rich at mining and…

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OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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Stop list for the head: 10 "not" that can ruin the company
Corporate culture is like a healthy lifestyle: everyone recognizes its value, but few follow it. Meanwhile, your success in the market largely depends on your team. This is especially true…

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What threatens “business fragmentation”: consequences and risks
Sergey Bragin lists the main consequences of “business fragmentation” and explains how to avoid common mistakes All that is not forbidden is allowed - such a postulate has been enshrined…

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