Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

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Licensing issues for certain types of services: massage rooms, salt caves and brain machines
Juliana Osina understands the issue of compulsory licensing of such types of services as massage and spa massage, mind machines, salt caves, explains which of them can be attributed to…

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Life on the plane: Alexei Kasimov on how to plan a business trip and effectively use working time away from the office
In 2018 alone, Alexei Kasimov, Operations Director of Polymer Isolation, spent 153 days on business trips. Each month, he leaves Moscow several times to meet with partners or check the…

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business

Why should the client choose you !? 12 vectors of competitiveness

Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business – the ability of a business to attract and retain a customer. The same questions can also be asked about your product or service: why, from a variety of options, will the client choose your product, buy it, or order your particular service? Continue reading

How to protect the employer from claims of employees regarding the use of their photos for advertising purposes
Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples…

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How to create value for your service or product at a speech
What is common between a woman and a sale? What secrets does the speaker hide from his listeners? And also about tailed agronomists and imposing experts who destroy their own…

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OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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How to capture a leader in captivity of eternal love
Albina Iskakova lists five principles that will help to establish effective contact with the leader: from methods of formulating information to finding his “Achilles heel” Want to capture the leader…

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