Humor and the secrets of selecting a marketer
Victor Subbotin shares tips on how to find a professional marketer in the company: explains where to look for potential employees, how to determine their level of competence and control…

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Independent work. How in the regions they solve the problem of a lack of IT specialists
Alexander Bochkin shares his experience in attracting young IT specialists in a small city, tells where to look for qualified personnel and how to learn how to adapt them in…

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Police check: practical advice of a lawyer for protecting a business
In 2018, 109,500 economic crime cases were opened. 49,500 of them reached the court. Although the total number of criminal cases has decreased compared to 2017, the category of economic…

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business

Why should the client choose you !? 12 vectors of competitiveness

Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business – the ability of a business to attract and retain a customer. The same questions can also be asked about your product or service: why, from a variety of options, will the client choose your product, buy it, or order your particular service? Continue reading

Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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Advice for a director who received a tax interrogation subpoena
Gleb Shevchenko gives advice to company directors on how to behave during interrogation at the tax office and on which aspects of the legislation to pay special attention to The…

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How to choose a cashier for an online store
Nikolay Nikolaev tells how entrepreneurs on various taxation systems choose the right cash desk for their online store Starting July 1, 2017, every entrepreneur who accepts payments online must fiscalize…

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How to create value for your service or product at a speech
What is common between a woman and a sale? What secrets does the speaker hide from his listeners? And also about tailed agronomists and imposing experts who destroy their own…

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