How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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In what cases can a tax check come to you
Gleb Shevchenko explains which companies and for what reasons may fall under an unscheduled field tax audit, tells how to avoid possible risks The main reason for conducting an on-site…

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Against the stream. How to provide explosive growth to a business in a crisis
Alexander Kuklev, co-owner and head of the Novosibirsk company Benkoni, who managed to increase profits several times over in five crisis years, tells how small businesses can survive the crisis…

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business

Why should the client choose you !? 12 vectors of competitiveness

Why will the client work with your company? Will order it from you? Will pay you? If you are not a monopolist, the answers to these questions are the most important answers for your business. And it is these answers that determine the competitiveness of your business – the ability of a business to attract and retain a customer. The same questions can also be asked about your product or service: why, from a variety of options, will the client choose your product, buy it, or order your particular service? Continue reading

OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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Stop list for the head: 10 "not" that can ruin the company
Corporate culture is like a healthy lifestyle: everyone recognizes its value, but few follow it. Meanwhile, your success in the market largely depends on your team. This is especially true…

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11 director mistakes during interrogation in tax
Nikolai Gerasimov lists the main mistakes that the director of the company can make during interrogation at the Tax Inspectorate, talks about the possible consequences of these mistakes The interrogation…

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The problems of legal regulation of cryptocurrency and the legalization of criminal proceeds made with its help
Anastasia Shvets talks about the main issues of legal regulation of the use of cryptocurrency and the problems associated with the legalization of criminal proceeds using virtual currencies With the…

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