How to increase sales using a matrix of products and scripts
Max Shishkin talks about the communication problem between sales managers and customers, explains how it can be overcome with the help of a product matrix and selling scripts Many business…

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How HR can enhance corporate learning
Many companies arrange corporate training, but not everyone gets the result that was dreamed of. And the point is not always the negligence of a contractor who teaches somehow. Sometimes…

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Four steps to take when acquiring know-how rights
Much has been said about how companies protect intellectual property. On the Internet you can find many recommendations on this topic. However, there is another side - those who acquire…

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OKR through Hero Travel Metaphor
At the initial explanation of what OKR is, sometimes I hear bewilderment - what is the advantage of setting goals for short periods, is this not a sign of shortsightedness.…

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How to create a queue on the opening day of a new coffee shop: Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR receptions The disappointing trend…

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From scratch: how we pulled the company to compliance with the law on personal
Nikita Eremenko shares her professional experience and explains how to bring the company’s work on collecting personal data on the Internet into compliance with the law 2017 added a headache…

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Advice for a director who received a tax interrogation subpoena
Gleb Shevchenko gives advice to company directors on how to behave during interrogation at the tax office and on which aspects of the legislation to pay special attention to The…

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