business fragmentation

Avoid “lack of money”, or How Vanya regulated finances in his company
Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may…

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How to protect the employer from claims of employees regarding the use of their photos for advertising purposes
Konstantin Bobrov talks about how to protect yourself from a situation where a former employee claims compensation for the use of his image in advertising without his consent, gives examples…

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“Come to us to be treated ...” - features of the promotion of medical services
Medical topics are one of the most difficult areas in Internet marketing. The point here is not only the nuances of promotion, but also that it is closely related to…

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Avoid “lack of money”, or How Vanya regulated finances in his company

Advertising works at a loss, managers sell poorly, salaries eat up profits, income is spent on debt distribution, money is frozen in a warehouse or in a receivable. It may seem that everything is individual in every business, but in fact there are only two reasons:
Finances are mismanaged.
The company really earns little.
The first reason I often analyze in my articles. And in the second, Vanya will help us understand today. Meet me! Continue reading

How to beat off a raider attack using forensic PR

Since a raider seizure is almost always framed as a dispute between business entities, it immediately becomes clear that it is impossible without the participation of corrupt lawyers, security officials or judges. There is even such a bitter joke in business that our courts have turned into a sphere of commercial activity. Continue reading

OKR through Hero Travel Metaphor

At the initial explanation of what OKR is, sometimes I hear bewilderment – what is the advantage of setting goals for short periods, is this not a sign of shortsightedness. And what is the value of team planning and retrospectives, after all, everything is clear. Here is a goal for the year, for example, on revenue. A clear, understandable figure that is directly related to business value. Continue reading

“The Devil in the Details,” or Business Shredding Litigation

Paying as little taxes as possible and spending as little as possible on these goals is a completely understandable and natural desire for a merchant. Entrepreneurial businessmen come up with every second and try to implement a lot of schemes to minimize tax payments. Some of them can be realized with varying degrees of success, while others remain only “gymnastics for the mind” and do not live to the stage of implementation. Continue reading

“The auditor is coming to us!”, Or the reasons why the tax will come to the company with a check

The effectiveness of tax audits conducted by the tax inspectorate since 2011 has tripled from 33%! She almost became 100%. At the same time, the number of inspections decreased by 3.4 times. What is this talking about? If efficiency has increased, and the number has decreased, then the average cost of verification, the amount of additional charges increased. And according to the tax inspection, for field tax audits for 2018, the amount amounted to 24.8 million rubles from one enterprise. Continue reading

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“How We Grew 2 Times Thanks to Free Content Marketing”: TutorOnline Online School Experience
Diana Avsyukevich shares her experience promoting the TutorOnline online school through content marketing, a corporate blog with useful knowledge and her own YouTube channel, describes not only successful strategies, but…

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How to choose a cashier for an online store
Nikolay Nikolaev tells how entrepreneurs on various taxation systems choose the right cash desk for their online store Starting July 1, 2017, every entrepreneur who accepts payments online must fiscalize…

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How to turn employees into internal entrepreneurs
Sergey Bragin gives business leaders tips on how to unlock the potential of employees and help them develop the capabilities of an internal entrepreneur for the benefit of their company…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for the development of small business in Russia, within the framework of which today it is possible to build an effective business: from various…

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